Research and practice in applied AI
Practical writing on AI agents, automation and MCP for people who want to turn processes into intelligent operations.
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Vibe coding: criar um site ficou fácil, ser dono dele continua importante
Com vibe coding, qualquer pessoa sobe um site num fim de semana. O que muda, o que continua valendo e as perguntas sobre domínio, código e acessos que ninguém faz no entusiasmo.
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65 publications
- 01BuildersVibe coding: criar um site ficou fácil, ser dono dele continua importanteCom vibe coding, qualquer pessoa sobe um site num fim de semana. O que muda, o que continua valendo e as perguntas sobre domínio, código e acessos que ninguém faz no entusiasmo.3 min
- 02ConversãoO link da bio do Instagram: para onde ele deveria levarO link da bio é o clique mais valioso do seu Instagram. Por que mandar o seguidor para uma página genérica de links desperdiça esse clique, e o que colocar no lugar.2 min
- 03ConversãoFormulários que afastam clientes: privacidade e confiança no siteCampos demais, falta de HTTPS e política de privacidade vaga fazem o cliente desistir justamente no momento do contato. Como desenhar formulários que passam confiança.2 min
- 04AI AgentsSeu site está pronto para agentes que agem? Formulários, reservas e agendamentosOs agentes de IA estão passando de responder para agir: reservar, agendar, pedir orçamento. O que um site precisa para que um agente consiga concluir a tarefa em nome do cliente.3 min
- 05AEO/GEOPor que as IAs citam quem explica melhor, e como escrever para ser citadoChatGPT, Claude, Perplexity e o AI Mode do Google citam fontes que respondem com clareza. Como escrever textos que viram referência, sem truques e sem encher o site de conteúdo genérico.3 min
- 06SEOUma página por serviço: por que a página única de serviços esconde você do GooglePor que listar todos os serviços numa página só faz o site sumir das buscas específicas, e como estruturar uma página por serviço que o Google e as IAs entendem.3 min
- 07SEOGoogle AI Mode chegou ao Brasil: o que muda para o site do seu negócioA busca do Google virou conversa. O que o AI Mode muda para pequenas empresas, por que algumas perdem cliques e o que fazer no site para continuar sendo citado.3 min
- 08SitesComo escolher quem vai criar o seu site: 10 perguntas antes de fecharPerguntas práticas para comparar propostas de criação de sites e evitar os problemas mais comuns: site no nome de terceiros, prazos vagos e custos escondidos.3 min
- 09SitesSite para clínica veterinária e pet shop: confiança para quem cuida de um animalO que o site de uma clínica veterinária ou pet shop precisa para aparecer no Google, mostrar serviços, emergência e banho e tosa, e facilitar o agendamento.2 min
- 10SitesSite para arquiteto e designer de interiores: portfólio que conta como o projeto nasceuComo montar o site de um escritório de arquitetura ou design de interiores que mostra projetos com contexto, explica o processo e atrai o cliente certo.3 min
- 11WebsitesWebsite for local shops: showcase, catalog or online store?How to choose the right kind of website for a physical store: institutional showcase, catalog with WhatsApp orders or a full e-commerce.2 min
- 12WebsitesWebsite for gyms, studios and personal trainers: from search to trial classHow gyms, pilates and crossfit studios and personal trainers can use a website to show up on Google, present plans and book trial classes.2 min
- 13WebsitesWebsite for accounting firms: how to attract businesses looking for an accountantStructure, content and trust signals that make an accounting firm's website show up on Google and generate proposal requests.3 min
- 14WebsitesWebsite for real estate agencies and brokers: less dependence on listing portalsWhat a real estate website needs to attract buyers, tenants and owners, and how it complements the big listing portals.2 min
- 15WebsitesDomain, hosting and business email: what each one is and who should own itA simple explanation of domain, hosting, DNS and business email, and why all of it should be in your company's name from day one.3 min
- 16WebsitesWebsite for beauty salons and spas: a full schedule beyond InstagramHow a simple website helps salons, barbershops and aesthetic clinics show up on Google, display services and prices and make booking easy.3 min
- 17BusinessOpenAI launched dots and forgot the dot-com: dot.com now sends you to Grok BotLaunching a product called dots and leaving dot.com to your rival: the funniest (and priciest) domain blunder of DevDay, what can be proven, and the lesson for any company.4 min
- 18BuildersOpenAI DevDay 2026: what I expect, especially from the botsToday is OpenAI's DevDay, with more than 20 launches promised. My expectations for agents (the "o" assistant, managed agents, GPT-6) and how they compare to what I already do with Claude Opus 5.5.3 min
- 19WebsitesWebsite for psychologists: warmth, clarity and professional ethicsHow to build a psychology practice website that conveys safety, explains online and in-person sessions and follows professional council guidelines.3 min
- 20WebsitesWebsite for restaurants: menu, bookings and delivery beyond the appsWhat a restaurant website needs to be found on Google, show the menu the right way and take orders and bookings directly.3 min
- 21WebsitesWebsite for lawyers: how to attract clients within bar association rulesHow to structure a law firm website with informative content, clear practice areas and easy contact, within the limits of legal advertising.3 min
- 22WebsitesWebsite for dentists: what patients need to choose your clinicStructure, information and technical care that make a dental office website show up on Google and turn visits into appointments.3 min
- 23BuildersHow to build a game with just a few prompts using Claude Opus 5.5The process behind NUTSHOT!, a 3D browser game: the first prompt, how to give feedback in later rounds and why the AI must be able to playtest its own game.3 min
- 24BusinessA game that cost R$ 20: what would it be worth on the market?NUTSHOT! cost about R$ 20 in AI usage. Nobody offered me R$ 50k for it, but that is roughly what commissioning a game like it would cost. The math, and what it says about the value of AI work.2 min
- 25BuildersNUTSHOT!: the browser game I made by talking to an AIA 4v4 squirrel slingshot war with four maps, three modes, first-person aiming and a mobile version. Built from scratch with Claude Opus 5.5, without me writing the code.2 min
- 26WebsitesDo I need a website if I already have Instagram?What Instagram does well, where it stops working and when your own website starts bringing clients that social media doesn't.3 min
- 27BuildersHow to write prompts for games that look AAAWhat changed when I asked the AI for an AAA look in NUTSHOT!: visual references, rendering vocabulary, animation principles and game-feel criteria. With example prompts.3 min
- 28BuildersHow I made my portfolio film with nothing but code and AI — original soundtrack includedThe process behind a 48-second film made with Claude Opus 5.5: a director's script, a soundtrack synthesized note by note, frame-by-frame animation and exact sync between sound and image.7 min
- 29BuildersIs your site shape-ready? I turned my portfolio into a video without a video editorAfter agent-ready, the next question: is your site ready to become a video, a component or anything else an agent builds from it? My portfolio as the case, with the checklist.5 min
- 30BusinessHow much does it cost to implement an AI agent in your company?What really defines the cost of an AI agent: number of integrations, process criticality, data volume and whether continuous monitoring is included.3 min
- 31AEO/GEOChecklist: is your site ready for AI agents?A technical checklist to know if your site is ready to be read and cited by AI agents: robots.txt, sitemap, structured data, llms.txt and MCP.3 min
- 32AEO/GEOAEO and GEO: how to prepare your company to be found by AI agentsAEO and GEO in practice: structured content, llms.txt, robots.txt signals and an MCP server so AI agents can find and cite your company correctly.3 min
- 33FutureThe future of work: humans and AI agents in the same operationAI agents do not replace teams: they take the repetitive parts of the process while people handle exceptions, judgment and the customer relationship.3 min
- 34BuildersSecurity in AI agents: what to consider before giving access to real dataSecurity principles for connecting an AI agent to real systems: least privilege, human approval, audit and tests in a controlled environment.3 min
- 35BuildersMulti-agent architecture: when one agent is not enoughWhy growing companies end up needing more than one specialized AI agent, instead of a single generalist trying to do everything alone.3 min
- 36BuildersHow to build an AI agent from scratch: a practical guideA realistic roadmap to build a company's first AI agent: scope, data access, autonomy, MCP connection, tests and monitoring.3 min
- 37CasesAI in education: learning follow-up with connected agentsHow an AI agent connected to the LMS and content through MCP solves scattered learning paths and manual follow-up in education institutions.3 min
- 38CasesHow service companies scale without growing the teamThe pattern behind service companies that grow without bloating the team: their own digital structure with agents and automations connected through MCP.2 min
- 39CasesRetail customer service with AI: personalization at scale via WhatsAppHow an AI sales agent integrated with WhatsApp and a CRM turns fragmented service into a personal experience, without a larger team.2 min
- 40CasesHow industry is using AI agents to cut manual workA real industry pattern: manual processes and scattered information solved with an agent connected through MCP to ERP, database and documents.3 min
- 41Automation5 signs your company needs intelligent automationFive operational signs that your company is already ready for automation with AI agents, and what each one can solve in practice.3 min
- 42AutomationProcess automation: where to start without breaking what already worksA practical guide to pick the first process to automate, avoid a risky rewrite, and understand the difference between rule automation and AI agents.3 min
- 43MCPIs it worth having your own MCP server?Having your own MCP server means making your data and processes readable by any compatible AI agent. See when that makes sense and when it does not.3 min
- 44MCPMCP, function calling and RAG: the pieces of the AI puzzleFunction calling, RAG and MCP do not compete. Understand each technical term and how they fit when you build real AI agents.3 min
- 45MCPMCP in practice: connecting an agent to ERP and CRMHow an AI agent starts reading stock, updating orders and triggering processes directly in the ERP and CRM with MCP, without a custom integration for each system.3 min
- 46AI AgentsAI agents for customer service: what changes versus a traditional chatbotA chatbot follows a fixed script. An AI service agent checks stock, personalizes offers and updates the CRM. See the practical difference.3 min
- 47MCPWhat is Model Context Protocol (MCP) and why it mattersMCP is the open standard that connects AI agents to APIs, databases and real systems without a custom integration for every tool. Understand the idea.3 min
- 48AI AgentsHow an AI agent works in practice: from instruction to actionUnderstand the real cycle of an AI agent — from the goal it receives to the action it runs — explained without jargon, for people who decide, not who code.3 min
- 49AI AgentsWhy AI agents are the next leap after chatbotsChatbots answer questions. AI agents carry out real tasks inside company systems. Understand the practical difference between the two.3 min
- 50BusinessHow much does a professional landing page cost? What drives the price and how to compare quotesWhat makes landing page prices vary, what a proposal must put in writing, and how to compare quotes without falling into common traps.5 min
- 51WebsitesCompany websites: structure, trust and the technical foundationWhich pages, information and trust signals a company website needs to serve as a reference for clients, search engines and AI agents.5 min
- 52Local SEOWeb design in Monte Alto: how to choose who builds your websiteWhat to ask, red flags to watch for and what a good proposal should contain before hiring a web designer in Monte Alto or any small city.5 min
- 53ConversionA landing page that converts: structure it around the visitor's questionsHow I structure a landing page: one offer, one action, and blocks in the order the visitor's doubts appear, from the first screen to the close.5 min
- 54AEOAEO for websites: how to write pages that answer questionsAn introduction to AEO: how answer engines pick what to cite and how to write pages with direct answers, FAQs, clear entities and structured data.5 min
- 55SEOOn-page SEO for landing pages: what to index and what to fixNot every landing page belongs in Google. How to decide what to index, then fix the title, headings, content, canonical tags and internal links.4 min
- 56SEOLocal SEO in Monte Alto and beyond: a practical guide for small-town businessesGoogle Business Profile, consistent NAP, local pages, reviews and LocalBusiness schema: the local SEO basics for Monte Alto and any small town.5 min
- 57CopywritingCopy for service websites: how to write clearly, without oversellingHow to turn what you already explain to clients into website copy: facts instead of adjectives, scannable text and answers that are easy to quote.5 min
- 58PortfolioProfessional portfolio: what makes someone trust your workReal work, context, process and a clear next step: what makes a portfolio trustworthy for someone deciding who to hire.4 min
- 59BrandingVisual identity for small businesses: where to start on a tight budgetWhat a small business needs in its visual identity right now, what can wait, and where not to cut corners so you don't end up paying twice.5 min
- 60BrandingDigital visual identity: how a brand becomes an interface systemTokens, type, color, components, states, dark mode, icons and illustration: how a visual identity becomes a consistent system on screen.5 min
- 61PerformanceSite speed and conversion: Core Web Vitals in practiceWhat LCP, INP and CLS measure, what actually makes a site slow, and how to prioritize fixes without promising conversion miracles.5 min
- 62ConversionWhatsApp on landing pages: how to implement the button and what to do after the clickWhen to make WhatsApp the main action, how to build the link with a ready message, where to place the button, and how to measure and reply well.5 min
- 63SEOHow to show up on Google when people search your nameOwn domain, consistent profiles, sameAs, Person or Organization schema and Search Console so Google shows you correctly when people search your name.5 min
- 64ProcessThe website creation process: how I work, from brief to evolutionBrief, proposal, build, launch and evolve: how a website project with me works, in writing and without mandatory meetings.4 min
- 65ServicesA services page that brings in inquiries: what to answer, and in what orderHow to structure a service page: who it's for, what's included, how it works, timeline, payment and next step, so questions are answered before contact.4 min
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